JUMA MUSIC x JPRiZM's "Never Enough": A Strong Statement on Social Media and Relationships

The duo JUMA MUSIC x JPRiZM, hailing from Toronto and Boston, have gained recognition for combining strong lyricism with excellent production, and their newest song "Never Enough" follows suit. This modern anthem addresses the challenges of maintaining meaningful relationships amidst the prevalence of social media.

In "Never Enough," JUMA MUSIC's strong lyrical skills are evident as he addresses the distractions and stresses of social media and how they can affect genuine relationships. Effortlessly, his rap smoothly glides over the complex beats, exposing the common frustrations felt when seeking approval through likes and followers instead of prioritizing love and friendship. The storyline of the song delves into the emotional impact of attempting to get someone's attention while they are more engrossed in their screen than the individual right in front of them.

JPRiZM, the producer of the song, adds to the message with a captivating rhythm and a catchy chorus. His keyboard playing provides an extra level of complexity, while his silky vocals during the chorus reflect the main message: "It is always inadequate."The combination of hip-hop and electronic elements in the production is successful, creating a sound that is both engaging and invigorating.

The track was first released in 2019 on a compilation album, but the 2024 reissue includes a new music video that effectively captures the song's satirical elements. In the video, JUMA MUSIC is seen in romantic places like Paris and on a safari, but the focus is on his love interest's constant use of her smartphone. Even though he tries hard to make lasting memories, her focus is often taken by continuous alerts and notifications. It is a clever but sharp criticism of how contemporary relationships can be disrupted by the constant temptation of the online sphere.

JUMA MUSIC clearly outlines the dynamic between relationships and social media pressures in Never Enough. It's a feeling that I and numerous others can personally understand. The video's humor doesn't diminish the message's seriousness, rather it emphasizes the absurdity of vying with a device for someone's attention.

JPRiZM's impact on the song goes beyond production; his message is simple: "Choose love over popularity. Decrease time spent on screens, boost time spent with people. This call to action urges listeners to consider their own lives, pondering if their focus on digital validation is detracting from real human relationships.

"Never Enough" delivers a strong impact in only two minutes and thirty-five seconds. The message is memorable and stays with you even after the tune has ended. With social media continuing to have a significant impact on our everyday lives, the song by JUMA MUSIC x JPRiZM acts as a prompt and a dare: perhaps, we need to consider tearing our eyes away from our devices and reconnecting with our surroundings.

With "Never Enough," JUMA MUSIC x JPRiZM have crafted more than just a song, they’ve sparked a conversation about the real cost of our online obsessions.

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